La investigación fue conducida usando un sitio web donde las personas debían indicar qué emoción les provocaba un mensaje (positivo, negativo, neutral, etc). Luego, debían explicar por qué les parecía así. Los investigadores analizaron las 43.000 respuestas recolectadas y buscaron patrones para determinar qué necesitamos para twittear mejores mensajes. Sigue leyendo
Tumblr now lets you higlight your posts, but it will cost you $1 each time
While seeing new features coming out Tumblr is certainly nothing new, the blogging platform has begun to focus more on monetization with its new offerings. Want to highlight one of your posts? It’s going to cost you $1 a pop.
Tumblr has long offered premium-like services for free – including the ability to use your own domain name with the platform, a service which is often paid amongst most of Tumblr’s competitors. Rolling out premium themes last year was its first attempt to generate revenue through the platform. Highlighted posts, on the other hand, are certainly Tumblr’s first attempt to restrict certain basic features to paying customers. Sigue leyendo
8 CRM Trends You Need to Watch
CIO — Last year, the two hot customer relationship management trends to watch— and adopt — were social CRM and mobile CRM. To find out whether they will continue to dominate the CRM landscape and what other trends organizations should pay attention to, CIO.com talked to leading CRM solution vendors and analysts. In the process, we came up with eight CRM trends to watch—and implement— in 2012.
1. Cloud-based CRM Services Will Continue to Gain Traction
“Old CRM was people inside the company talking about [customers],” says Peter Coffee, vice president and head of Platform Research atSalesforce.com. Increasingly, however, “the information that’s most important in a CRM system originates outside [company] walls, in conversations on social networks and in other external sources.” Cloud-based applications are ideally suited to capturing this information and turning it into actionable intelligence, Coffee says. It no longer makes sense “to continue investing in on-premise infrastructure whose job is to go out into the cloud and scoop up intelligence when cloud-based [software] can do that better as well as more cost effectively,” he says.
2. It’s All About the Interface
“Application usability is becoming a more important issue within the enterprise, and CRM is no exception,” says Mitch Lieberman, vice president, market strategy for Sword Ciboodle, a global provider of customer engagement solutions. “Users are picky about their workspace, now more than ever represented by the screen in front of them,” which could be a laptop computer, an iPad, or a smart phone. In addition, users don’t want to have to remember keystroke combinations such as alt-tab to make things work. “Data needs to be available through one UI [user interface], in context,” he says. So the CRM software you use (or choose) should be accessible and comprehensible on both a traditional and mobile platform – with a customizable, user-friendly interface.
3. CRM Will Be the Place to Pull It All Together
As the number of ways in which companies interact with customers continues to grow, CRM systems will play a bigger role in building quality relationships, says Pamela O’Hara, president of Batchbook, a social CRM solution provider. “Businesses that use CRM effectively will benefit from pulling all the loose strings together in one place and developing a stronger bond with each customer,” O’Hara says. Furthermore, by centralizing customer data, she argues, “companies will be able to provide better service and more targeted offers to customers.” Sigue leyendo
El valor de Facebook
Maria José López via pinmarklet http://mjlopezz.visibli.com/share/hJ9rDZ From wwwhatsnew.com El valor de Facebook
45 Resources on Google Search Plus Your World
If you thought that Google+ would eventually fail like other attempts by Google to enter the social media world, think again. Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and social media marketing.
The following resources will help you understand how Google+ is now integrated into search and other products, and how you can start adjusting your online marketing strategy for Search Plus Your World.
Search Plus Your World Official Resources
Search Plus Your World Announcement – The official announcement of Google Search Plus Your World on the Official Google Blog.
Search Plus Your World on YouTube – The official video introduction of Search Plus Your World by Google.
Inside Search – Search Plus Your World – The official page on Google Inside Search about what you’ll find with Search Plus Your World. Be sure to read through for:
Personal Results – With a single Google search, you can see regular search results, along with all sorts of results that are tailored to you — pages shared with you by your friends, Google+ posts from people you know, and content that’s only visible to you (like private photos from Google+ and Picasa albums).
Visibility of Personal Results – To learn about the visibility of the content in your personal results, you can look at the link that appears beside each result, or for photo results, hover over the photo. Personal results may be marked as Public, Limited or Only you.
Details About Your Personal Results – Your personal results are unique to you. This means that your private content and any content privately shared with you will not appear in the search results of others, unless this content has also been shared with them.
People in Your Personal Results – If you have Google+ , your personal results will include content that has been shared by people in your circles. Regardless of whether you have Google+, your personal results show content that has been shared by suggested connections who have Google+ profiles.
Profiles in Search – When you search for a person’s name on Google, you might see a link to a relevant Google profile in the list of autocomplete predictions. These profile links make it easier to find information about a particular person.
Turn Off Personal Results – You can see what your results look like without personal content by clicking the globe button on the top right-hand side of your search results page. This setting is session-specific, meaning that if you close your browser, personal results may appear next time you search. You can also turn off personal results in your search settings . This action is account-specific, meaning that personal results will remain disabled as long as you’re signed in to your Google Account .
Related People and Pages – Want to appear in the People and Pages on Google+ related to a search query in search results (shown in the images at the beginning of the post)? Find out how on this page in Google Inside Search. Sigue leyendo
5 Ways to Undermine Your Linkedin Profile
Esta galería contiene 1 foto
So if you’d like to deliberately waste your effort on the world’s leading social network for professionals, here are the5 Ways to Undermine Your Linkedin Profile:
1. Use a bad profile picture: By “bad” I mean any image that makes you look like someone I would not want to work with, collaborate with or in any other way connect with. For example, you may look like you’re in a police lineup or you’ve decided to use an image from your webcam that makes you look serious. But, your picture is there to help people remember you or identify you quickly from all the others with the same or a similar name.
Best practice: Have a picture that’s a tightly cropped image of your face and shows you at your best. And, this should be obvious, smile! Sigue leyendo
Branding
La marca debe tener una audiencia concreta: Muchas veces, para posicionar tu marca es preferible ir a un target cualitativo y no cuantitativo. De esta manera, se le otorgan significados más fácilmente y no dispersas su posicionamiento. Un caso particular lo encontramos en dos marcas de automóviles con un prestigio reconocido. Mercedes Benz y BMW se dirigen, teóricamente, a un mismo público. Personas con un poder adquisitivo alto que quieran disfrutar de la experiencia de conducir, de sentirse únicos. Sin embargo, éstas se han posicionado en dos lugares distintos.
Apuesta por la experiencia del consumidor: Da a tus consumidores algo de qué hablar – simplicidad, menos es más, personalización, proceso de compra innovador, etc.-. Un ejemplo es IMAGINARIUM que, a través de su retail, ha convertido la compra de juguetes en una nueva experiencia. Sigue leyendo
Una antena para escuchar colores
¿Cómo es exactamente el artilugio que creó?
Es muy sencillo: una cámara web, una computadora y unos audífonos. Luego diseñó un programa que convierte cualquier color que yo tenga frente a mí en un tono. Sigue leyendo
Los países mejor preparados para resistir un ciber ataque… y los peores
Los problemas del narcotráfico en México hacen que los recursos se destinen al crimen real y no al virtual. Es el país peor catalogado en el informe.
“Los ciber delincuentes dirigen sus conexiones a través de diferentes países”, dice Samani.
“Si los delincuentes son particularmente astutos, van a través de países donde saben que no hay ninguna cooperación”, considera.
“Los malos comparten información, nosotros necesitamos hacer lo mismo”, razona.
Joss Wright, del Oxford Internet Institute, celebró los resultados del informe. Sin embargo, tiene serias dudas sobre la viabilidad de sus sugerencias.
“Son recomendaciones que se han estado diciendo por quizás 10 años”, afirma a la BBC. Sigue leyendo
Samsung Galaxy S III to launch in “first half of the year” at dedicated event
At the end of January, we reported that Samsung was “still reviewing” when the company would unveil the next model in its super-successful range of Galaxy S smartphones. Samsung’s SVP of Marketing, Younghee Lee made the comment during the company’s Q4 earnings call, answering a question that asked if it would delay a launch to coincide with the release of Apple’s next-generation iPhone.
Sources with knowledge of Samsung’s plans told us that whilst the company continues to enjoy success with its existing smartphone portfolio, it decided that it would be more beneficial to unveil its latest flagship handset at a dedicated launch event post-MWC. Today’s announcement is direct confirmation of its plan to do just that. Sigue leyendo
